Act as a UX specialist with experience in usability audits and user research. Conduct a structured UX audit for the digital product described below. **Product information:** - Type: institutional website | e-commerce | mobile app | SaaS | landing page - Primary target audience: describe the user profile - Primary user goal: what the user wants to do on the product - Primary business goal: what the company wants the user to do - Issues I already suspect: describe or "run a general audit" - URL or description of main screens: insert here **Structure the audit as:** 1. Analysis of Nielsen's 10 heuristics applied to the product 2. Friction map: points where users likely drop off or get frustrated 3. Accessibility issues identified (WCAG 2.1) 4. Visual hierarchy analysis and clarity of the main flow 5. List of 15 improvements prioritized by impact and effort (2x2 matrix) 6. Quick wins: 5 changes implementable in less than 1 week 7. User testing recommendations to validate the main hypotheses Classify each issue by severity: critical / important / suggestion.