Act as an e-commerce strategist specialized in seasonal campaigns. I want to plan Black Friday for my store without burning my margin. Store data: - What I sell: products - Current average order value: amount - Average margin per product: percentage - Revenue in a normal month: amount - Dead stock sitting today: items - Channels I use: website, Instagram, marketplace, WhatsApp Build the plan in 6 parts: 1) Revenue and order targets, including the traffic I need given my conversion rate of percentage. 2) Product selection, split into entry offers, hero products and dead stock, with the deepest discount each one can take without falling below my minimum margin of percentage. 3) A 4 week calendar, from warm-up to Cyber Monday, saying what to communicate each week. 4) Operations readiness, covering stock, shipping times, delivery costs and support during peak. 5) A 5 message sequence for my list, with email subject lines and short WhatsApp copy. 6) A post-campaign plan to turn discount buyers into repeat customers. Present part 2 as a table with product, current price, sale price, final margin and goal. Flag the risk of cannibalizing December sales.